that you publish your newsletter at least quarterly so that it is considered a consistent source of information. Your clients and prospects  will look forward to its arrival.

This story can fit 175-225 words.

The purpose of a newsletter is to provide specialized information to a targeted audience. Newsletters can be a great way to market your product or service, and also create credibility and build awareness of you and the services you provide.

First, determine the audience of the newsletter. This could

be anyone who might benefit from the information it contains. For example, current clients, prospects, fellow realtors, brokers, colleagues, and members of organizations that you belong to.

You can assemble a mailing list from business cards collected at open houses, or you might consider purchasing a mailing list from a company.

If you explore the Publisher catalog, you will find many publications that match the style of your newsletter.

Next, establish how much time and money you can spend on your newsletter. These factors will help determine how frequently you publish the newsletter and its length. It is recommended

Pastor’s Pen

Benevolent Ministry

This story can fit 75-125 words.

Your headline is an important part of the newsletter and should be considered carefully.

In a few words, it should accurately represent the contents of the story and

draw readers into the story. Develop the headline before you write the story. This way, the headline will help you keep the story focused. Examples of possible headlines include Selling Your Home and New Office Opens Near You.

Special points of interest:

 

·           Briefly highlight your point of interest here.

·           Briefly highlight your point of interest here.

·           Briefly highlight your point of interest here.

·           Briefly highlight your point of interest here.

Inside this issue:

March 2004

Pine Knolls Alliance Church

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